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Federico Casalegno
MIT – Mobile Experience Lab, Director
Massachusetts Institute of Technology / USA

Bob Libbey
Head of Digital & Social Communications
Pfizer Inc. / USA

Kirstie Heneghan
Social Business Manager
3M / UK

Judith Will
Head of Knowledge Management
BNP Paribas Limited / France

Julie Guegan
Communication Expert
European Commission / Belgium





Download your copy of the official Social Business Collaboration 2014 Survey Report here.




Further information about our partners.



Mark the "Social Business Collaboration 2014" in your calendar.


“Broad diversity of participants combined with unique engagement format make for a unique conference experience – I´ll definitely be back!”
Nathan Bricklin, Wells Fargo / USA

“I was impressed by the diversity of participants as well as presentations. An excellent platform to connect global social leaders in multiple industries. Way to go!”
Paivi Raty, IBM / Switzerland

“Great to see how other companies are facing and addressing the very same challenges as mine in the field of social collaboration!”
Zoltan Bodor, Alstom Ltd. / Switzerland

Platform Integration & Management  |  Virtual Teams & Communities  |  Unified Communications & Video Collaboration  |  Metrics & Business Value

In 2014, the Social Business Collaboration returned with more than 150+ international leading opinion-makers and experts in the field of digital online communication, knowledge management and business collaboration to actively tackle the presssing challenges in platform management & integration, activity streaming & engagement , metrics & methods, usability, content and security interactively with like-minded peers.

Europe's thriving, highly active Social Business Collaboration community discovered innovative tactics, participated in high-level knowledge transfer and developed solutions to the tasks of tomorrow.

What Can You Expect @ we.CONECT?

COMMUNITY: The Social Business Collaboration is a global conference on platform management and communication facilitation that targets communication leaders, platform professionals and future business evangelists from all around the globe and all industries who are dealing with social technologies and business-relevant collaboration tools within their enterprise 2.0.

DELEGATES: 150+ senior level executives, board-level attendees and leading professionals from all industries and more than 20 countries worldwide discuss about challenges and solutions of cutting edge collaboration technologies, processes and innovations.

SPEAKERS & MODERATORS: 25+ pioneers & leaders will share their experiences and present best practices of internal and external social business facilitation that encompass innovative collaboration concepts and strategies.
NETWORKING: Multiple opportunities for networking to meet and greet with those hard-to-meet executives in a relaxed and social setting.

SESSIONS: 20+ innovative & interactive sessions ensure for all key topics to be covered / 20+ hours of networking with top level executives from all important industries from across the globe.

FORMAT: 2 Icebreaker Roundtables, 6 World Cafés, more than 20 Case Studies, 6 Challenge Your Peers Roundtables and 2 Training Sessions.

We look forward to welcoming you!
Your we.CONECT team


Social Business Collaboration Analytics: The Ratio of Reciprocal Communication in the Digital Sphere

  • How to measure effectiveness of Enterprise Social Collaboration?
  • Social features vs. business value: ROI calculation of Social Business Collaboration
  • Identifying and qualifying security threats and mobility´s impact on unified communications
  • How do mobile devices impact users and implications for enterprise mobility

What if Theory Came Alive? Embedding Social Collaboration Structures, Tools and Practices into Business Processes

  • The role of enterprise search in increasing user adoption of enterprise networking tools
  • Delivering value, productivity and increased innovation with new capabilities and methods
  • How to introduce large groups of new users to social features of sharepoint 2013?
  • How can collaboration and Social Media/Network Platforms/Tools support the shift to an IT self-support model in an enterprise?
  • User experience – how to accomplish to reduce the number of apps users must access independently?
  • Microblogging, videoconferencing and crowdsourcing – technology as facilitator of a real-time communication

Platform Transformation and Integration – How to Align Digital Channels, Their Tools and Create Synergies?

  • Building an external/internal portal with SharePoint 2013 / Office 365°?
  • Integrating social technologies and channels with existing IT infrastructures and corporate applications
  • Mobility and connectedness – how the digital workplace is transforming office life
  • How can Social Networks be integrated with a “Classical” Intranet so they can complement each other?

Social Collaboration as an Ear to the Market: What Users of your Digital Channel can Contribute to your Strategy

  • Communicating a global initiative-collaboration as a tool to promote global partnerships
  • Live streaming, news desk, networking platform and webinars: a responsive marketing tool
  • Tools and features: real-time & mobile file and Data-Sharing among stakeholders and partners
  • Social features vs. business Value: ROI Calculation of social business collaboration

How to Support Organizational Change? Strategies of Transforming a Real Social Enterprise

  • Introducing a collaborative business framework – and should social be part of an overall enterprise deployment and collaboration strategy?
  • Time-Lines and necessary milestones of a successful social collaboration Road-Map
  • How to establish a digital workplace in a traditional enterprise?
  • Best ways to set up an integrated social collaboration and communication infrastructure for virtual teams
  • Disrupting the enterprise – governance factors in an increasingly complex information architecture
  • Getting Top-Management actively involved in communities or other social collaboration tools
  • Human dimension of digital channels and collaborative technologies: culture, change and communication as gatekeepers